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Maria Alice Maia
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The Human-AI Frontier
Technology is only as effective as our ability to trust and adopt it. This category decodes the complex drivers of human behavior in the age of AI. Here, we explore the psychology behind user trust, the cognitive biases that shape our interactions with intelligent systems, and the behavioral dynamics that determine whether a new technology thrives or fails. These posts bridge insights from neuroscience, economics, and real-world projects to build a more human-centric approach to technology.
Is Your AI a Genius or a Savant? Using Adaptive Testing to Find Out
You want to drive adoption of a critical new AI tool. Your data team builds a model and tells you to target the obvious evangelists—the...
Maria Alice Maia
Sep 223 min read
Beyond the Hype: A Leader's Checklist for AI Trustworthiness
You just invested millions in a new country-wide sales program. The initial data says it's working… on average. But what if that...
Maria Alice Maia
Sep 173 min read
The New Science of Prompting: How to Speak the Language of AI
Your new loyalty program is a roaring success… or is it? You set a threshold: spend over €100/month and get a 10% discount. A quick...
Maria Alice Maia
Sep 153 min read
Beyond the Algorithm: AI as an Accelerant for Inequality and Autocracy
We are being sold a story about AI. One version, painted by executives, promises a utopia where AI solves hunger, cures disease, and...
Maria Alice Maia
Sep 104 min read
The AI Productivity Paradox: Why Your Multi-Million Dollar Investment Isn't Moving the Needle
You've spent millions on AI. So where are the profits? Boards are asking. CEOs are demanding answers. We’re pouring staggering sums into...
Maria Alice Maia
Sep 84 min read
Research to ROI | Beyond A/B Tests: A Causal Method to Finally Measure the True ROI of Your Training Programs
You just spent $2 million on a new sales training program. The team that took the course showed a 15% lift in performance six months...
Maria Alice Maia
Sep 33 min read
From Research to ROI | The Real-Time Index: A Playbook for Turning Unstructured Text into a Strategic Asset
Your brand perception report is already a history lesson. Here’s a story I see play out constantly. A major consumer goods company tracks...
Maria Alice Maia
Sep 13 min read
Deconstructing Complexity: How Kernel Regression Reveals the Simple Truth in Over-Hyped Models
That 'sophisticated AI' your team built to predict employee turnover? It might be an illusion. A very expensive, beautifully back-tested...
Maria Alice Maia
Aug 273 min read
Your data science team is brilliant. So why are their models useless in the real world?
I’ve seen this movie a dozen times, from massive consumer goods companies to agile tech startups. A team of brilliant PhDs spends six...
Maria Alice Maia
Aug 242 min read
Creative Chaos vs. Corporate Control: The Coming Clash in Human-AI Collaboration
Your AI is secure, robust, and completely sterile. You’ve successfully engineered out the risk—and the possibility of a breakthrough....
Maria Alice Maia
Aug 204 min read
What is Re-Identifiable Data" and Why Tech Regulation Should Measure its Risk
Are regulators playing an unwinnable game of whack-a-mole with AI security? Every week, a new vulnerability. Every month, a new privacy...
Maria Alice Maia
Aug 133 min read
Beyond the Highest Bid: What's Behind the Conflict Between Auction Theory and AI-Led Ad Auctions
Your platform’s revenue is strong, but your users are slowly dying inside. Imagine a large marketplace platform. Quarter after quarter,...
Maria Alice Maia
Aug 113 min read
Beyond "Maybe": A Framework for Statistically Guaranteed LLM Outputs | Are you using probabilistic models as deterministic oracles?
Your LLM just cost you a seven-figure fine. It confidently misclassified a critical customer complaint as a simple inquiry, and you had...
Maria Alice Maia
Aug 73 min read
From Research to ROI | New Method: Text Analysis | Your data may be telling only half of the story
You look at the dashboard. Sales for your flagship product are flat, but stable. Customer surveys show a respectable 4.2 out of 5...
Maria Alice Maia
Aug 42 min read
You asked to be forgotten. We deleted your data. But did our AI really forget you?
This is not a philosophical question. It’s a ticking time bomb of liability and broken trust that most companies are sitting on. There’s...
Maria Alice Maia
Aug 13 min read
New Method | Your Recommendation Engine is Lying to You: Machine Learning Matrix Completion & Recommender Systems
Let's be brutally honest. Most corporate recommendation engines are stuck in kindergarten. They operate on a laughably simple logic: "You...
Maria Alice Maia
Jul 282 min read
The Illusion of Understanding: Why 'Explainable AI' Can Be Dangerously Misleading
Your company just invested in a state-of-the-art AI system. You were promised transparency. You were promised "Explainable AI." When the...
Maria Alice Maia
Jul 212 min read
![[PT] Um aviso importante sobre a privacidade e segurança de dados do Brasil - An important warning about data privacy and security in Brazil](https://static.wixstatic.com/media/ce8291_5617b63e9bb44e71bab28eeb435eebdc~mv2.png/v1/fill/w_836,h_628,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/ce8291_5617b63e9bb44e71bab28eeb435eebdc~mv2.png)
![[PT] Um aviso importante sobre a privacidade e segurança de dados do Brasil - An important warning about data privacy and security in Brazil](https://static.wixstatic.com/media/ce8291_5617b63e9bb44e71bab28eeb435eebdc~mv2.png/v1/fill/w_836,h_628,fp_0.50_0.50,q_95,enc_avif,quality_auto/ce8291_5617b63e9bb44e71bab28eeb435eebdc~mv2.png)
[PT] Um aviso importante sobre a privacidade e segurança de dados do Brasil - An important warning about data privacy and security in Brazil
[Note for Non-Portuguese Speakers]: This article is in Portuguese because it invites Brazilian readers to take part on a participatory...
Maria Alice Maia
Jul 149 min read
A Year of Data Insights: My Top 5 Learnings for Managers and Tech Pros
This past year, we’ve journeyed from the halls of EU regulators to the frontiers of AI research and the front lines of business. We’ve...
Maria Alice Maia
Jul 143 min read
Causal ML Unpacked: Your Questions on Bringing Rigor to AI
Your ML model is telling you a beautiful story. The problem? It's probably fiction. You have a model that predicts customer churn with...
Maria Alice Maia
Jul 72 min read
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