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Maria Alice Maia
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Beyond the Highest Bid: What's Behind the Conflict Between Auction Theory and AI-Led Ad Auctions
Your platform’s revenue is strong, but your users are slowly dying inside. Imagine a large marketplace platform. Quarter after quarter,...
Maria Alice Maia
Aug 113 min read
From Research to ROI | New Method: Text Analysis | Your data may be telling only half of the story
You look at the dashboard. Sales for your flagship product are flat, but stable. Customer surveys show a respectable 4.2 out of 5...
Maria Alice Maia
Aug 42 min read
New Method | Your Recommendation Engine is Lying to You: Machine Learning Matrix Completion & Recommender Systems
Let's be brutally honest. Most corporate recommendation engines are stuck in kindergarten. They operate on a laughably simple logic: "You...
Maria Alice Maia
Jul 282 min read
The Illusion of Understanding: Why 'Explainable AI' Can Be Dangerously Misleading
Your company just invested in a state-of-the-art AI system. You were promised transparency. You were promised "Explainable AI." When the...
Maria Alice Maia
Jul 212 min read
A Year of Data Insights: My Top 5 Learnings for Managers and Tech Pros
This past year, we’ve journeyed from the halls of EU regulators to the frontiers of AI research and the front lines of business. We’ve...
Maria Alice Maia
Jul 143 min read
Causal ML Unpacked: Your Questions on Bringing Rigor to AI
Your ML model is telling you a beautiful story. The problem? It's probably fiction. You have a model that predicts customer churn with...
Maria Alice Maia
Jul 72 min read
New Method: Causal Inference with Machine Learning (Advanced Topics)
Stop Asking "Did It Work?" Start Asking "WHO Did It Work For?" I see it constantly. Companies spend millions on a new training program, a...
Maria Alice Maia
Jun 303 min read
New Method: Using Multiple Outcomes (TMO) to Adjust Standard Errors for Spatial Correlation
Are You Confident in Your Data? Or Just Dangerously Wrong? Imagine you’re a leader at a major retail chain. You’ve just rolled out a new...
Maria Alice Maia
Jun 234 min read
From 'Lie to Me' to Public Trust: What Neuroscience Taught Me About AI Adoption
What do users say they want? And what does their subconscious actually crave? Early in my career, I ran a project playfully named "Lie...
Maria Alice Maia
Jun 163 min read
The Ethics of a 'Nudge': A Framework for Applying Behavioral Science in AI
That last-minute travel insurance you added to your flight booking, or the premium subscription you activated during a free trial—did you...
Maria Alice Maia
Jun 93 min read
Data Lake or Data Swamp? Lessons from Building a Central Data Infrastructure
There are few initiatives that can destroy more capital with less to show for it than a poorly planned data lake. The pitch is always...
Maria Alice Maia
Jun 23 min read
Beyond the Buzzword: A Practical Look at 'Human-in-the-Loop' Governance
"Human-in-the-loop" (HITL) has become the most overused—and misunderstood—phrase in AI governance. It’s waved around like a magic wand to...
Maria Alice Maia
May 263 min read
Proactive Trust Architecture & Ethical Consent Design
That ‘I Agree’ button your customers just clicked… what did they really agree to? In the digital economy, a silent, cynical standard has...
Maria Alice Maia
May 193 min read
The 'Accountability Gap': Why AI Regulation Isn't Enough Without Strong Enforcement
The passage of the EU AI Act was a landmark achievement—a historic, continental-scale attempt to build guardrails for our most...
Maria Alice Maia
May 124 min read
Startup Playbook: How We Used Dynamic Pricing to Decode Customer Behavior at NaHora.com
Every empty seat on an airplane is a perishable good. The moment the cabin door closes, its potential value drops to zero. The central...
Maria Alice Maia
May 53 min read
The 'Algorithmic Nudge': Can AI Personalize Public Services Without Perpetuating Inequality?
The promise of AI in government is no longer a futuristic abstraction; it is a present-day reality. We are on the cusp of deploying the...
Maria Alice Maia
Apr 284 min read
What I Learned About Bias in People Analytics (And Why Governments Should Pay Attention)
More than a decade ago, when I was tasked with a Green Belt project at Ambev to build a predictive hiring model, the goal seemed clear...
Maria Alice Maia
Apr 214 min read
Is the EU AI Act Working? A Look at the Early Data on Innovation and Trust
One year in, the central debate around the EU’s landmark AI Act rages on, framed by a simple, but dangerously misleading, question: is it...
Maria Alice Maia
Apr 144 min read
A New Touchpoint and Next Steps for our Data Science Insights
Nine months ago, I started this project with a simple, urgent mission: to fix how we use data in business. We began with a deep dive into...
Maria Alice Maia
Apr 72 min read
Synthetic Controls & Beyond: Your Questions on Single-Case Causal Inference
The response to last week's post on the Synthetic Control Method was incredible. The questions flooding my inbox and past week's...
Maria Alice Maia
Mar 313 min read
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