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Maria Alice Maia
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Beyond the Algorithm: AI as an Accelerant for Inequality and Autocracy
We are being sold a story about AI. One version, painted by executives, promises a utopia where AI solves hunger, cures disease, and...

Maria Alice Maia
Sep 10, 20254 min read


Deconstructing Complexity: How Kernel Regression Reveals the Simple Truth in Over-Hyped Models
That 'sophisticated AI' your team built to predict employee turnover? It might be an illusion. A very expensive, beautifully back-tested...

Maria Alice Maia
Aug 27, 20253 min read


Creative Chaos vs. Corporate Control: The Coming Clash in Human-AI Collaboration
Your AI is secure, robust, and completely sterile. You’ve successfully engineered out the risk—and the possibility of a breakthrough....

Maria Alice Maia
Aug 20, 20254 min read


What is Re-Identifiable Data" and Why Tech Regulation Should Measure its Risk
Are regulators playing an unwinnable game of whack-a-mole with AI security? Every week, a new vulnerability. Every month, a new privacy...

Maria Alice Maia
Aug 13, 20253 min read


You asked to be forgotten. We deleted your data. But did our AI really forget you?
This is not a philosophical question. It’s a ticking time bomb of liability and broken trust that most companies are sitting on. There’s...

Maria Alice Maia
Aug 1, 20253 min read


The Illusion of Understanding: Why 'Explainable AI' Can Be Dangerously Misleading
Your company just invested in a state-of-the-art AI system. You were promised transparency. You were promised "Explainable AI." When the...

Maria Alice Maia
Jul 21, 20252 min read
![[PT] Um aviso importante sobre a privacidade e segurança de dados do Brasil - An important warning about data privacy and security in Brazil](https://static.wixstatic.com/media/ce8291_5617b63e9bb44e71bab28eeb435eebdc~mv2.png/v1/fill/w_333,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/ce8291_5617b63e9bb44e71bab28eeb435eebdc~mv2.webp)
![[PT] Um aviso importante sobre a privacidade e segurança de dados do Brasil - An important warning about data privacy and security in Brazil](https://static.wixstatic.com/media/ce8291_5617b63e9bb44e71bab28eeb435eebdc~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_avif,quality_auto/ce8291_5617b63e9bb44e71bab28eeb435eebdc~mv2.webp)
[PT] Um aviso importante sobre a privacidade e segurança de dados do Brasil - An important warning about data privacy and security in Brazil
[Note for Non-Portuguese Speakers]: This article is in Portuguese because it invites Brazilian readers to take part on a participatory...

Maria Alice Maia
Jul 14, 20259 min read


Causal ML Unpacked: Your Questions on Bringing Rigor to AI
Your ML model is telling you a beautiful story. The problem? It's probably fiction. You have a model that predicts customer churn with...

Maria Alice Maia
Jul 7, 20252 min read


The Ethics of a 'Nudge': A Framework for Applying Behavioral Science in AI
That last-minute travel insurance you added to your flight booking, or the premium subscription you activated during a free trial—did you...

Maria Alice Maia
Jun 9, 20253 min read


Beyond the Buzzword: A Practical Look at 'Human-in-the-Loop' Governance
"Human-in-the-loop" (HITL) has become the most overused—and misunderstood—phrase in AI governance. It’s waved around like a magic wand to...

Maria Alice Maia
May 26, 20253 min read


Proactive Trust Architecture & Ethical Consent Design
That ‘I Agree’ button your customers just clicked… what did they really agree to? In the digital economy, a silent, cynical standard has...

Maria Alice Maia
May 19, 20253 min read


The 'Accountability Gap': Why AI Regulation Isn't Enough Without Strong Enforcement
The passage of the EU AI Act was a landmark achievement—a historic, continental-scale attempt to build guardrails for our most...

Maria Alice Maia
May 12, 20254 min read


The 'Algorithmic Nudge': Can AI Personalize Public Services Without Perpetuating Inequality?
The promise of AI in government is no longer a futuristic abstraction; it is a present-day reality. We are on the cusp of deploying the...

Maria Alice Maia
Apr 28, 20254 min read


What I Learned About Bias in People Analytics (And Why Governments Should Pay Attention)
More than a decade ago, when I was tasked with a Green Belt project at Ambev to build a predictive hiring model, the goal seemed clear...

Maria Alice Maia
Apr 21, 20254 min read


A New Touchpoint and Next Steps for our Data Science Insights
Nine months ago, I started this project with a simple, urgent mission: to fix how we use data in business. We began with a deep dive into...

Maria Alice Maia
Apr 7, 20252 min read


From Research to ROI: New Topic - Pre-Analysis Plans (PAPs) & Credibility in Causal Inference
Your consulting team just delivered a brilliant, data-driven insight that will change your strategy. But did they find the truth, or did...

Maria Alice Maia
Mar 3, 20252 min read


New Method: Machine Learning Methods for Causal Inference (General Overview)
Your marketing ML model is brilliant at predicting who will buy. But does it actually know why?
There’s a dangerous gap between prediction and causation, and many companies are falling into it, armed with the most advanced machine learning tools. They're using a Ferrari to drive straight into a wall.
This is one of the most insidious forms of “Doing Data Wrong”: using powerful predictive models to make causal decisions, like where to allocate your marketing budget.

Maria Alice Maia
Aug 5, 20243 min read
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