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Maria Alice Maia
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Is Your AI a Genius or a Savant? Using Adaptive Testing to Find Out
You want to drive adoption of a critical new AI tool. Your data team builds a model and tells you to target the obvious evangelists—the...
Maria Alice Maia
Sep 223 min read
Beyond the Hype: A Leader's Checklist for AI Trustworthiness
You just invested millions in a new country-wide sales program. The initial data says it's working… on average. But what if that...
Maria Alice Maia
Sep 173 min read
The New Science of Prompting: How to Speak the Language of AI
Your new loyalty program is a roaring success… or is it? You set a threshold: spend over €100/month and get a 10% discount. A quick...
Maria Alice Maia
Sep 153 min read
Beyond the Highest Bid: What's Behind the Conflict Between Auction Theory and AI-Led Ad Auctions
Your platform’s revenue is strong, but your users are slowly dying inside. Imagine a large marketplace platform. Quarter after quarter,...
Maria Alice Maia
Aug 113 min read
The 'Accountability Gap': Why AI Regulation Isn't Enough Without Strong Enforcement
The passage of the EU AI Act was a landmark achievement—a historic, continental-scale attempt to build guardrails for our most...
Maria Alice Maia
May 124 min read
What I Learned About Bias in People Analytics (And Why Governments Should Pay Attention)
More than a decade ago, when I was tasked with a Green Belt project at Ambev to build a predictive hiring model, the goal seemed clear...
Maria Alice Maia
Apr 214 min read
Is the EU AI Act Working? A Look at the Early Data on Innovation and Trust
One year in, the central debate around the EU’s landmark AI Act rages on, framed by a simple, but dangerously misleading, question: is it...
Maria Alice Maia
Apr 144 min read
A New Touchpoint and Next Steps for our Data Science Insights
Nine months ago, I started this project with a simple, urgent mission: to fix how we use data in business. We began with a deep dive into...
Maria Alice Maia
Apr 72 min read
Case Study: Conditional Cash Transfers & Children's Outcomes using an RCT
You’re spending millions on programs, but can you prove they actually work? I’m not talking about pretty dashboards showing a “before...
Maria Alice Maia
Mar 103 min read
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